Press Release Distribution

Make news that people actually cover

We distribute your announcement to legitimate news and industry-specific outlets โ€” building brand credibility, generating natural mentions, and supporting launches with the coverage they deserve.

Press Release At a Glance

Turnaround3 โ€“ 5 Business Days
Writing IncludedAvailable Add-On
Distribution TypeLegit News Outlets
Industry TargetingYes โ€” Niche-Matched
Report ProvidedFull Coverage Report
Casino / AdultNever Accepted
470+ ClientsSince 2017Launches ยท Funding ยท Updates
The Process

From your announcement to live coverage

We handle distribution, formatting, and targeting โ€” you just need a story worth telling.

1

Share your announcement

Send us the news โ€” a product launch, funding round, partnership, expansion, or any significant company update. If you already have a draft press release, great. If not, we write it.

2

We write or polish the release

Our team formats it to press release standards โ€” clear headline, inverted pyramid structure, quotes, boilerplate. A well-formatted release gets picked up more consistently.

3

We target & distribute

We distribute to a curated list of legitimate news outlets and niche-relevant industry publications that match your announcement's audience โ€” not a spray-and-pray wire service.

4

You receive a coverage report

We compile every pickup โ€” outlet name, URL, DA, publication date โ€” and send you the full list. You see exactly where your release was published.

What's Included

What makes a press release campaign worth running

Distribution alone isn't the product โ€” context, targeting, and editorial quality are what determines whether coverage lands.

๐Ÿ“

Press Release Writing

We write to press standards โ€” a clear, journalistic headline, proper structure, a quote from a named spokesperson, and a boilerplate. Editors are more likely to pick up releases that arrive formatted correctly.

๐Ÿ—ž๏ธ

Legitimate Outlet Distribution

We don't use wire spam services. Distribution targets real editorial outlets โ€” industry publications, regional business news, and vertical-specific sites whose readers match your announcement's audience.

๐ŸŽฏ

Industry-Specific Targeting

A fintech announcement goes to fintech and business media. A SaaS launch goes to software and startup outlets. Relevance drives pickups โ€” a generic wire blast rarely does.

๐Ÿ“Š

Full Coverage Report

We compile every pickup with the outlet name, URL, and publication date โ€” delivered as a clean report. You see exactly where you were covered and can share it with stakeholders.

๐Ÿ”—

Natural Link Signals

Press coverage generates a natural pattern of brand mentions and links from news sources โ€” the kind that improves brand trust signals without looking like a link-building campaign.

โฑ๏ธ

3โ€“5 Day Delivery

From brief to live coverage in 3โ€“5 business days. If you have a specific launch date to hit, let us know during briefing and we'll plan the distribution timing accordingly.

Good Fits

What press release distribution works best for

Press releases are most effective when there's a genuine announcement to make โ€” not as a standalone link-building tactic on their own.

๐Ÿš€

Product Launches

Announcing a new product, feature, or platform upgrade. A well-timed press release supports organic coverage and gives journalists something to reference.

๐Ÿ’ฐ

Funding Announcements

Seed rounds, Series A, and growth capital raises are genuinely newsworthy. We distribute to startup, business, and sector-specific outlets that cover funding news.

๐Ÿค

Partnerships & Integrations

New partnerships, platform integrations, or distributor agreements that signal growth and market traction โ€” relevant to both B2B and consumer audiences.

๐Ÿ†

Awards & Recognition

Industry awards, certifications, rankings, or significant milestones that reinforce credibility and brand authority in your market.

๐ŸŒ

Market Expansion

Entering a new market, launching in a new region, or opening a new office โ€” the kind of news that local and regional business media actively covers.

๐Ÿ‘ฅ

Executive Appointments

C-suite hires, board additions, and leadership changes that signal company growth and are routinely covered by industry and business media.

Pricing

Press release distribution packages

Packages scale by distribution reach and whether writing is included. Custom packages available for ongoing PR support.

Basic

Essentials Distribution

$150 / release

Targeted distribution to core outlets in your niche

  • You supply the press release
  • Distributed to 20โ€“40 targeted outlets
  • Industry-relevant targeting
  • Full coverage report
  • 3โ€“5 day delivery
Get Started

Premium

Broad + Niche Coverage

$450 / release

Maximum reach across news and vertical outlets

  • Everything in Standard
  • 80โ€“150+ outlet distribution
  • Tier-1 business news targeting
  • Dedicated account handling
  • Follow-up pitch to top outlets
Get Started
FAQ

Questions about press release distribution

Do I need to supply the press release, or do you write it?
Both options are available. If you already have a release written, we review and format it for distribution. If you need it written, our Write + Distribute package includes professional press release writing โ€” headline, structure, spokesperson quote, and boilerplate.
What outlets do you distribute to?
We target legitimate news and industry-specific outlets based on your niche and announcement type โ€” business news sites, vertical-specific publications, and regional media where relevant. We don't use bulk wire spam services. The outlets vary by campaign; specific examples are available on request.
Can press releases help with SEO?
Press releases are best used alongside, not instead of, a link building campaign. The direct SEO value of press release links varies โ€” many news sites use nofollow or canonical tags. The real benefit is brand mentions, a natural-looking pattern of coverage, and the credibility signals that come from being featured in legitimate news and industry outlets. We're upfront about this โ€” we don't oversell press releases as a primary link-building tactic.
How quickly does coverage appear after distribution?
Most pickups appear within 24โ€“72 hours of distribution. Some outlets publish immediately; others review and publish on their own editorial schedule. We typically compile and deliver the final coverage report 5โ€“7 days after distribution to capture delayed pickups.
Is there a minimum announcement requirement?
The announcement needs to be genuinely newsworthy โ€” product launch, partnership, funding, award, key hire, or expansion. We don't distribute fluff releases about minor updates that wouldn't interest a journalist, because editors ignore them and it wastes your budget. If you're unsure whether your news qualifies, ask us โ€” we'll give you an honest answer.

Have an announcement worth covering?

Tell us about your news and we'll confirm whether it's a good fit โ€” honestly, before you commit any budget.

Plan Your Press Release โ†’